Today we are going to tackle a task that every serious artist should be doing on a regular basis: writing a newsletter. I know it’s easy to think that social media posting is enough and is the best way to connect with your online audience, but it’s only half the battle.
Tune in to see why it is soooo essential for any pro artist to put out a regular newsletter, and then learn a super simple formula for engaging your readers every time. A good newsletter is like a fun lil present in your audience’s inbox so don’t look at this as bullet points of your finished ‘to do’ list, try to figure out how to make it an exciting lil story of your recent artsy adventures.
Choose 2-3 Exciting/Interesting Topics
New piece of art or product
New venture in your art biz (ie, teaching, new social media platform, new service offered, upcoming exhibition or collaboration)
Recent adventures (that fit in with your audience)
Expand each topic into 1-3 concise paragraphs and include photos and links as needed
Break things up into bite-sized chinks to make it easy for your audience to read and digest
Don’t make too long/ too long winded or they won’t read next time
Include a CTA (call to action)
Include a PS
Be real! Be yourself and upbeat
Use a friendly conversational tone in 1st person
Turn any shared difficulties into a positive learning/teaching moment
Offer exclusive content
Occasionally offer an exclusive deal or sale
Include clear pics of you in action or at work on a project
Use consistent branding throughout (more branding info here)
Have website and other pertinent info in your footer
If you can, gather locations of subscribers so you can tailor email blasts to them about upcoming local shows or events
I use Mailchimp for my email service, but Mad Mimi and Squarespace also offer newsletter platforms as well.