Creating a line of greeting cards to sell out of a series of drawings or paintings is a great way that many artists make passive income, which can be key to a thriving career as an artist.
Today I'm first going to discuss a little bit about I chose to make these Happy Hawai'i greeting cards (since they are quite different than the paintings I usually create!) in hopes of inspiring you to look around for opportunities to offer something reproducible within your own art business. Next I'll share my step-by-step approach to digitizing and formatting both the greeting cards as well as the logo'd insert and sourcing packaging. Then keep an eye on this channel (subscribe!) because I've got a video in the works about how to approach shops to carry your cards! Yay!
As artists we love to make things with our own hands. However if everything we make money on is original and made by hand then there is a limit to how many pieces we can sell. Conversely, if we find ways to sell art reproductions or products (or even better, find ways to have other people/businesses sell our products for us!) then the potential for income is as infinite as the popularity of the item.
I hope you learn so much today! Here are some resources for you:
Snag a set of Happy Hawai'i Greeting Cards!
originally published January 3, 2018